Creative Marketing

A Guarantee As Good As Gold

Clients often ask about what kind of guarantee they should offer...

Well, actually, they start off by asking if they even should offer a guarantee, and we eventually get around to what a good guarantee would look like for them.

Paul at Brand Autopsy offers up a kick-ass classic guarantee that you just gotta love.

Of course, done well, NO GUARANTEE can be appealing, Drew Rozell shows in his own ballsy way.

What's Important Now?

Hmmm, maybe I should create a "little things mean a lot" category.

Oh well, boiled down, this post from Howard Mann just reinforces the point: IT'S ALL MARKETING!

It's All Unimportant Until Its You

The Bad & The Good...

Okay, this really ought to be two posts because, well, it points to two posts that give examples of how not to treat customers and how to treat customers.

First, see We Don't Have to Care, Part I.

And then go see We Don't Have to Care, Part II.

And then figure out which example is closer to how your business treats people... and if you're happy with that.

Bananafanafofana (Or: What the Hell Are We Gonna Call This Thing?)

I love words.

I love reading them, I love writing them, and I love making them up.

These days, with the whole damn Oxford dictionary bought up as domain names in every one-, two-, and multi-word combination you can think of, the struggling marketer is left to create some bizarre site and product names.

It ain't always easy but, depending on your product, it may actually be a very positive marketing approach. At least, that's the implication in this article from Wharton's (thanks to Seth Godin  for pointing this out).

Better Late Than Never

Whew... nearly 2 weeks since last I posted (and almost a full week since I read any blogs), but I'm back, so expect a flurry of posts here, folks.

And keep in mind, when you get busy -- I mean, really, really busy -- the best thing you can do for your business, and your sanity, is focus on one thing at a time, starting with the most important "to-do" on your list.

Cheers!

Jim Allen