I love words.
I love reading them, I love writing them, and I love making them up.
These days, with the whole damn Oxford dictionary bought up as domain names in every one-, two-, and multi-word combination you can think of, the struggling marketer is left to create some bizarre site and product names.
It ain't always easy but, depending on your product, it may actually be a very positive marketing approach. At least, that's the implication in this article from Wharton's (thanks to Seth Godin for pointing this out).