That's right. A liar. And I'm calling him out here and now.
Of course, don't take that as a bad thing, 'cuz it ain't, at least not the way Seth defines in his new book ALL MARKETERS ARE LIARS. Catchy title, eh? And A LIE!
Oh, don't be surprised, he as much as tells you so in the subtitle: The Power of Telling Authentic Stories in a Low-Trust World.
So, who's lying? Well, really good marketers. And, unfortunately, really bad marketers. And all those so-so marketers in between. (Although some are lying more than others.)
Well then, who's telling the truth? Mostly the really good marketers.
See, it's not that marketers are liars, not really. It's that they create stories about their products or services that consumers see and make judgments about.
If the marketer tells the right story, consumers "get it" and then create their own visions of how that story plays out in their own lives... Consumers create their own lies about products and services based on the stories companies present to them.
So marketers are liars... but then, they're not.
If you're confused by this, read the book.
If you get it, still, read the book.
If you don't get it, then you really need to read the book.
Liars are everywhere... the best ones are stealing your customers.
