Man, the best idea I've thought up in the past week was caffeinated toothpaste (so people would get addicted to brushing their teeth) and Seth Godin comes up with this incredible way to create entirely new products, processes, and businesses.
Man, it just just ain't fair for one guy to be that damn brilliant.
Now if you'll excuse me, I'm gonna go brush my teeth and think about this whole "find the always and do the opposite" idea for a long, long time.
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